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What is Vehicle Branding?


If you want to take your brand’s visibility and exposure to the next level, and you have company vehicles, vehicle branding might be the perfect solution.


This strategy is becoming increasingly popular among businesses of all sizes and various industries. But what exactly is vehicle branding, and how can it benefit your business?



What is vehicle branding?

Vehicle branding is a broad term that refers to applying advertising or promotional materials to company vehicles, whether a whole fleet or individual vehicles.


This term covers a range of methods, from fully branded vehicle wraps to smaller decals and vehicle graphics.


The main goal of vehicle branding is to turn your company vehicle into a mobile billboard that showcases your brand wherever it goes.


Whether you have a single company car, van, lorry, or an entire fleet of vehicles, vehicle branding can significantly boost your marketing efforts.


Benefits of Vehicle Branding

Increased Brand Visibility

Branded vehicles can be seen by thousands of people daily, depending on your location and travel routes. Your vehicles are already on the road, so why not make the most of them?



Compared to other advertising methods, branded vehicles offer a cost-effective solution with a high return on investment. When done properly, the branding material can last for several years.


Professional Appearance

A branded vehicle gives a professional look to your business, conveying a sense of trust. It helps tie together your entire brand and marketing efforts, creating more brand recognition.


Local Exposure

If your vehicles operate locally, this is a great way to reinforce your brand around the local area.



Types of Vehicle Branding

Vehicle Wrapping

Wrapping a vehicle involves covering part, or all of its bodywork with a thin, adhesive vinyl. It’s not just any vinyl though, it's a canvas that can be any design or colour imaginable, from company logos to intricate, detailed artwork.


Vehicle Graphics

Vehicle graphics include decals, wraps, and decals applied to the exterior of a vehicle to display promotional, decorative, or branded visuals.


Vehicle Branding From CJ Signs

At CJ Signs, we’ve been working with companies across the UK to brand their vehicles for over 20 years. If you’re looking for an expert, get in touch with our team today.

Car Graphics Sheffield 7

Vehicle Branding FAQs

How long does vehicle branding last?

Depending on the quality of the installation, the materials used, and how well the graphics are looked after, they can last anywhere from 3 to 7 years.


Does vehicle branding damage its paint?

Quite the opposite! Vehicle branding, especially wraps, is designed to protect your vehicle’s paintwork rather than damage it.


How much does vehicle branding cost?

The costs vary based on several factors, including the size of the vehicle, the complexity of the design, and the company you use. Luckily, we’ve written a few handy guides to help:

How much is a vehicle wrap? A pricing guide

How much does it cost to wrap a van?


Vehicle branding is an effective and professional way to boost your brand’s visibility and create a lasting impression. If you’re ready to take your marketing to the next level, consider vehicle branding with CJ Signs.


You can also read our other handy guides here:

The Benefits of Fleet Wrapping

Vehicle Wrapping vs. Painting

What is Vehicle Wrapping

How to Properly Maintain Your Vehicle’s Graphics

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