Whether you’ve got a small number of delivery vehicles, or a large fleet of company cars, vans or lorries, fleet wrapping is an excellent way to boost your brand’s visibility on the move.
In this guide, we’ll outline some of the numerous benefits of fleet wrapping, and why it’s a great investment for any business wanting to increase its exposure or brand awareness.
One of the most obvious, but significant benefits of commercial fleet wrapping is the powerful boost it can have on your brand’s visibility. Think of wrapped vehicles as mobile billboards - showcasing your brand wherever they go!
With wrapped vehicles averaging 30,000 to 70,000 views per day, depending on their routes, this potential exposure is huge!
Not only will your vehicles increase brand presence, but they’ll also reinforce consistency across all your company’s messaging. You’ve probably spent years building a brand, and it’s important it therefore remains consistent across all touchpoints!
This uniform look will enhance professional appeal and build your brand further, becoming more recognisable as a whole. I’m sure you can picture some recognisable brands that utilise their vehicles perfectly!
You’re likely already investing in traditional or digital marketing for your business to get your brand out there, so think of your vehicle as a supporting asset for these campaigns.
If someone views one of your ads and then sees one of your vehicles on the roads, they’re naturally much more likely to remember your brand.
A one-time investment can mean long-term rewards. After the initial cost, these mobile adverts keep rolling without ongoing expenses, supporting and reinforcing your other marketing efforts.
Usually, marketing is limited to a particular radius. However, with commercial fleet wraps, every mile covered by every one of your vehicles can reach potential new customers. This is especially true in urban areas and cities, where your vehicles have the impression of being seen by thousands of people every day.
Recent data shows that a vehicle wrap can prove incredible CPMs. For example, the price per 1000 impressions for a vehicle wrap is estimated at £0.02. Compare that to a channel like Facebook - £4.90, and the difference is clear!
Not only are they great adverts, but fleet wraps are perfect to protect your vehicles. Company vehicles are important assets that need to be looked after, and a wrap can protect your original paintwork, keeping your whole fleet looking newer for longer.
Branded vehicles also affect the team driving them. Drivers of branded fleet vehicles often drive more carefully, reflecting positively on your reputation as a business.
Investing in professional fleet wrapping offers many benefits for businesses both big and small. So if you’re looking to make a smart, impactful investment in your marketing, consider fleet wrapping for your business!
Here at CJ Signs, we’ve been wrapping vehicles for over 20 years! So if you’re looking for the perfect fleet wrapping company, get in touch with our experienced team today.
