Things To Consider Before Wrapping Your Vehicle

Vehicle wraps are much more than just a style choice - they can be a smart investment for businesses looking to increase their visibility. 

If you’re aiming to promote your business by utilising your company vehicles, vehicle wrapping offers endless possibilities. 

But to achieve the best results, there are a few key considerations to keep in mind and this post will guide you through everything you need to know before wrapping your vehicle, from design tips to budgeting and more.

Why Choose Vehicle Wrapping For Your Business

Vehicle wraps are one of the most cost-effective ways to boost brand visibility. According to the Outdoor Advertising Association, vehicle wraps have the possibility of generating up to 70,000 impressions every day, making it a great potential return on investment compared to other advertising methods.

Not only that, but wraps are fully customisable - allowing you to completely transform your vehicle to match your branding and turn heads!

For some inspiration and more information, check out our in-depth post: The benefits of fleet wrapping.

Things To Consider Before Wrapping Your Vehicle

Purpose of the wrap

It’s important to first decide the purpose of the wrap. Are you looking to: 

• Refresh the aesthetics of your vehicle without committing to a respray? 
• Transform your vehicle(s) or fleet into mobile advertisements to boost your business?

Clearly defining your goal will help ensure the design and execution align with what you want to achieve.

Vehicle condition

The condition of your vehicle can have a huge impact on the final result. Wraps will always work best on smooth, clean surfaces. So before you begin, it’s important to ask yourself a couple of questions:

• Does my vehicle have any noticeable damage, like dents or scratches?
• Should I get my vehicle cleaned, fixed or detailed before wrapping?

Expert Tip: “...prep and strip, or clean and decontaminate, the bodywork where the vehicle wrap is going to be applied. The vinyl needs to be placed on a spotless clean surface otherwise you will have problems with adhesion.” – Wrap UK

Design and branding

It’s important to have some design considerations in mind before getting started. Here’s how to approach it:

• DIY vs. Professional: Will you design the wrap yourself, or hire a professional designer?
• Key Elements: Ensure your logo, tagline and contact details are visible and readable from a distance.

Expert Tip: “Keep the design clean, simple, and easily digestible, especially considering that car wraps are often viewed on the move.” - Alltime Design

Need help with design? Read our guide: Designing The Perfect Vehicle Wrap

Budget

Vehicle wraps are an investment, so it’s extremely important to understand the costs involved. Factors that can influence the cost include:

• The size and type of the vehicle
• Full wraps vs. part wraps
• The quality of the materials and installer

For more information, check out:

How Much Is A Vehicle Wrap? A Pricing Guide

How Much Does It Cost To Wrap A Van?

How Much Does It Cost To Wrap A Truck?

Longevity and maintenance

With proper care, a vehicle wrap can last up to 7 years! It’s important to look after it properly by following maintenance tips:

• Hand wash with non-abrasive detergents
• Avoid automatic car washes or high-pressure hoses 

Expert Tip: “Regular cleaning, protection from the elements, and the cautious use of chemicals are fundamental to extending its lifespan.” - Warrington Signs

Learn more in our post: How To Properly Maintain Your Vehicle’s Graphics

Conclusion

Wrapping your vehicle is a great way to increase your business’ exposure, but it requires careful planning to ensure you get the best results.

If you’re considering transforming your vehicle, contact us today to get started with your project.