Fleet wraps can be a powerful asset in your business’ marketing efforts, it’s an extremely simple method, however, it does wonders for your brand’s visibility on and off the roads.
Whilst it is simple, and there are many benefits to fleet wrapping, it’s important to still address fleet wrapping with careful consideration. At the end of the day, it’s an important investment and one that you want to get right. Here is our list of dos and don’ts when it comes to commercial fleet wrapping.
Keep it simple: When it comes to commercial vehicle wrapping, simplicity is key - there’s no need to complicate things. Focus on the essentials of your brand’s identity and the messaging you're trying to get across in your graphic. Using bold fonts combined with simple and recognisable graphics is the way to go.
Tailor Your Design to Each Vehicle: Fleet vehicles may vary in shape and size. You may be seeking a commercial car wrap, or a commercial van wrap, so it’s incredibly important that your design is adaptable to the type of vehicle at hand. Whilst it’s great to have visually appealing fleet graphics, they also need to be well-placed for optimal visibility - ineffective placement could result in essential information such as your logo or contact details being obstructed from view. In-house graphic designers can help ensure your fleet graphic is as effective as can be for your marketing efforts.
Use High-Quality Graphics: It sounds obvious, but make sure the assets (such as logo, images or typography) have high resolution to avoid a grainy, pixelated result. Using low-resolution assets can ruin what should’ve been effective marketing, it often comes off as unpolished and unprofessional, reflecting badly on your business and the perception of your expertise.Elements like this can be easily overlooked, yet leave a lasting impression on potential clientele.
Don’t Overcomplicate Your Design: It’s easy for businesses to assume that the more information there is for a customer the better, but it’s the opposite! The key is to do the most with as little as possible.
Avoid cluttering, or using complicated fonts - if your fleet is hard to read, not only will it cost more with a third party designer, but your audience is less likely to engage with your advertisement. Remember, your audience will most likely be passersby (or you will be mobile), so if it can’t be read on the move, it’s not going to have the intended impact.
Don’t Use Too Many Colours: This links to our previous point. Whilst it can be tempting to use a variety of colours to make your design striking, it can easily become chaotic, creating the opposite effect you were going for. Stick to a consistent colour palette, preferably one that reflects your brand identity.Too many colours on a design can be visually overwhelming and will make it less legible for your audience, especially when in motion.
Don’t Overlook the Importance of Maintenance: Fleet wraps are an investment, a lot of time and effort goes into the design and application, so they require the same amount of effort when it comes to upkeep. Over time, it will get dirty, it may fade, and it may show signs of wear and tear, so it’s extremely important not to neglect its maintenance. We have a full guide on ‘How to Properly Maintain Your Vehicle’s Graphics’.
Ready to transform your fleet? Contact us for a custom commercial vehicle wrap quote today.
