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What is the difference between full wrap and part wrap?

17/10/2024

If you’re considering transforming your vehicle’s look, there’s probably a question you might be wondering: What is the difference between full wrap and part wrap? 

In this guide, we’ll be explaining the differences, the advantages and disadvantages and different use cases to help you make an informed decision on your vehicle branding.

 

What is a Vehicle Wrap?

A vehicle wrap is the perfect way to advertise your business to a wider audience utilising your company's existing vehicles.

You can take your business’s visibility to the next level with professional, strategic vehicle branding - and wraps are the perfect solution.

Vehicle wrapping basically involves applying large vinyl sheets over the original paintwork of a vehicle transforming its appearance. It’s ideal for businesses looking to promote their brand on the go and increase their visibility.

When it comes to wrapping, you’ve got a couple of choices - full wrap or part wrap. Read on to find out the difference and which one could be beneficial for your business.

 

Full Wraps

A full vehicle wrap covers the entire surface of the vehicle, including the doors, the bonnet and the roof. They’re ideal for a complete aesthetic transformation and allow for a broad range of design possibilities that you don’t have with part wraps.

 

Advantages of Full Wraps

Brand Visibility: Full wraps allow for maximum exposure, covering the entire vehicle, meaning your branding is visible from every angle.

Protection: Wraps also act as a protection layer for the vehicle’s paintwork, therefore a full wrap will preserve the entire vehicle’s bodywork.

Customisation: More space means more freedom to incorporate detailed and intricate designs - perfect for brands that want to communicate more messaging or imagery.

 

Examples of Full Wrap

Van Wrap Sheffield 12

Van Wrap Sheffield 4

Understanding Part Wraps

A part vehicle wrap covers only specific sections rather than the entire surface of the vehicle. They’re great for businesses that are looking to highlight particular brand elements without committing to a full wrap.

 

Advantages of Part Wraps

Cost Effective: Because they use less material and are quicker to install, part wraps tend to be less expensive than full wraps.

Flexibility: Part wraps allow you to focus on specific branding elements without transforming the vehicle’s complete appearance.

Quicker: Because there’s less to wrap, it’s often quicker to apply and remove than full wraps, meaning your vehicle is off the road for less time.

 

Examples of Part Wraps

Van Graphics Sheffield 6

Full Wrap vs Part Wrap: Key Differences

Coverage Area

  • A full wrap will cover the entire vehicle, completely transforming its look from top to bottom.
  • A part wrap only covers certain areas, allowing for selective branding and design choices.

Cost

  • Full wraps are typically more expensive due to the larger amount of material and labour required to install. For example, if we take the typical cost to wrap a van, the difference between a full wrap and a part wrap can be around £1500.
  • Part wraps can be more budget-friendly, making them potentially more accessible to businesses on a budget.

Installation Time

  • Because they require more time for installation, full wraps will often take several days depending on the vehicle size and design complexity.
  • Part wraps are much quicker to install, usually completed within a day or two depending on the size and complexity.

Design Flexibility

  • Because of the size of the additional area available, full wraps offer a huge range of design possibilities.
  • Part wraps, however, are limited to specific sections, which can restrict the complexity of the design.

Factors to Consider When Choosing Between Full and Part Wraps

Budget

It’s important to understand exactly how much you’re willing to spend on vehicle branding. 

Full wraps will come at a higher cost but offer some advantages depending on your needs. Whereas part wraps can provide a more economical, yet still impactful solution if your budget is limited. 

If you’re looking for more detail on this, check out our handy guide: How much is a vehicle wrap?

 

Longevity

Is this branding needed short-term or long-term? Full wraps are perfect for long-term strategies, whereas part wraps might be better for something more temporary.

 

Design

It’s extremely crucial to think about the complexity and requirements of your branding and designs. If you’re looking for detailed graphics with extensive coverage, full wraps is the way to go. 

 

Whether you choose to go for a full wrap or part wrap will depend on a number of factors and by weighing up the pros and cons of each, you can make an informed decision that best suits your business.

If you’re looking for expert advice, here at CJ Signs, we have over 20 years of experience wrapping vehicles, so please get in touch with the team.

 

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