66% of consumers take action after seeing a vehicle wrap. That’s pretty high, don’t you think?
For small businesses, standing out in a crowded market can seem challenging, but vehicle branding is a golden method of overcoming this. It offers a high-impact solution to low visibility that won’t blow your budget, whether a part vehicle wrap, eye-catching decals, or commercial vehicle branding that covers the whole of your vehicle, you can take your company’s mode of transport into a moving advertisement for your goods or services.
Here’s why vehicle advertising offers such strong return on investment (ROI) for small businesses…
Vehicle branding refers to applying advertising or promotional materials to company vehicles, whether a whole fleet or individual vehicles.
This term covers a range of methods, from fully branded vehicle wraps to smaller decals and vehicle graphics, and has many benefits when it comes to your small business’s return on investment such as:
Increased Brand Visibility
A single vehicle wrapped on UK roads can generate around 400-600 impressions per mile. According to Popin Graphics, a UK commercial vehicle covers approximately 20,000 miles per year, that’s 8-12 million impressions covered per year from just one vehicle.
Vehicle wraps serve as continuous advertising tools, promoting your business 24/7 without ongoing media costs.
With a commercial vehicle wrap, you’re naturally promoting your business by driving in the areas you serve, reaching potential customers in specific postcodes.
Vehicle wrap advertising offers a low cost per thousand impressions (CPM), making it a cost-effective marketing strategy. CPM for vehicle advertising averages at £0.02 versus Google’s £2.15 - that’s a 99% decrease!
First impressions are everything. And it goes without saying that a well-branded vehicle will enhance your company's professional image, which is not only more eye-catching to passers-by, but it builds more trust with potential customers.
If your business is on the road, your marketing should be too - and vehicle branding is an excellent method to reach a larger customer base without putting in all the extra work. At CJ Signs, we specialise in vehicle branding that turns your van, car, or entire fleet into a mobile advertisement, so let’s make your vehicle work harder for your brand, together - get in touch or request a quote today!
